Peter Shankman is a successful entrepreneur and business owner. He started out as the news page editor on, and has since owned several successful companies. He attributes his success to the fact that he has always prioritized running a “nice” business. He recently wrote a book called, Nice Companies Finish First: Why Cutthroat Management is Over – and Collaboration is In.

Peter Shankman

Peter Shankman. Source: via

His research proves a positive and friendly company culture is the ultimate key to an organization’s success. Here are some of the things he discusses and we wonder how it applies to the business of architectural design.

Cultivate relationships. This goes for your employees, as well as your clients. In an interview with Drew Neisser, Shankman says companies that placed an emphasis on “nice” had 10% to 30% better revenue than companies who implemented 80s-style cutthroat practices. Newsletters are nice, but personal email responses from the owners, CEO, or top-level management are even nicer.


work hard and be nice to people

Source: via

Trickle-down policy. Contrary to what you might think, having nice frontline employees is great, but if that same mentality doesn’t come from the top down, it isn’t sustainable. How about offering top customers a behind-the-scenes look at your products or modus operandi?

modern word of mouth


Word of mouth. Social media strategies are important, but what people say about you on Twitter and Facebook is even more important. Companies who do genuinely nice things are talked about. That inspires future client interest, which generates increased revenue.

So we ask you: How can our Architectural Firm use this concept of a nice company culture to reach our clients?